How to —

Create an inclusive brand

In Between is a collaboration between arts charity All Change and four writers, artists and photographers. Working with three identified communities in North London to investigate the complex web of personal relationships to spaces and places in the city - each artist created a visual or written response for each project. We were tasked with creating a publishers marque and a range of publications.

We felt the brand needed to be flexible enough to accomodate the different names and personalities of the four artists' responses. Our solution is a logotype which splits horizontally to allow the project title to appear 'in between' its two blocks. Thus creating a flexible future proof brand that works with any project title.