How to —

Bowl over a client

It's no exaggeration to say that in India, Sachin Tendulkar is revered as a god. Universally recognised as one of cricket's all time greats, he's scored more test runs than anyone in the history of the game - dominant at the batting crease as the nation's talisman for over 20 years.

As part of a pitch to Bollywood producers, we were commissioned by Endemol Sport to design a limited-edition book in celebration of the cricketer. The book itself was case bound in 'cricket white' book cloth and hand finished by polishing a cricket ball on the cover. We found a home for Sachin's iconic bat in the negative space of the book's title, and divided it's sections with ribbons in the colours of India's flag.

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Design Week Awards 2012