How to —

Deliver a great idea

Having joined forces in 2010, Gavin Martin Associates and Colournet wanted to raise their new profile without breaking the joint bank account.

We suggested making use of an unused canvas - the humble proof bag. Used by printers to deliver wet proofs to their clients, the bags were screen printed with a life-sized collection of eccentric objects.

Tucked under the arm, the proof bags act as walking billboards en route, and a talking point when dropped-off. Low cost, high impact and the promise of raising a smile.

*****

D&AD Awards 2011 (proof bags) / D&AD Awards 2012 - Nomination (postal tubes) / Design Week Awards 2011 - Commendation / Blades 2011 - Packaging Finalist